ESHO launches in FLANNELS Liverpool

Liverpool, 24th May 2022: This week, ESHO., the clinically inspired and doctor led cosmeceutical brand from Dr Tijion Esho MD, is opening a dedicated ‘tweakments’ space in the UK luxury retailer FLANNELS. Coinciding with FLANNELS launching a brand new space in Liverpool in June, ESHO products will be available to purchase in person for the first time, alongside the new one of a kind clinic.

Dr Esho MD has chosen FLANNELS as its first in person retail partner due to its luxury reputation with simultaneously none of the pretension associated with mega-brand boutiques. FLANNELS takes northern spirit into account and always prides itself on accessibility. The new Liverpool store boasts seven floors and 120,000 square feet – the behemoth space formerly owned by Owen Owen will play host to an expansive fashion offering, dynamic beauty edit, two restaurants, a roof terrace with incredible views of the city. The destination is also a first for Liverpool with the size of store and amenities it will bring to the city.

The space Dr Esho MD will host in Flannels’ Liverpool store is a social media ready clinic with 4K live streaming screen which transmits to the shop floor, along with a bespoke Hydrafacial suite and Alma laser suite with the most advanced lasers and energy based machines available for Dr Esho’s loyal customers. To top it off, a champagne recovery room will be available for non injectable customers. Dr Esho MD is in notorious short supply, pulled between patients, his product range and clinics across the UK and Dubai. This new space is set to be the leading destination for luxury treatments where patients can meet and be treated by Dr Esho MD himself. 

Formulated by Dr Esho with the ambition to deliver clinic-worthy results at home, the ESHO range launched in May 2021 with QVC and repeatedly sold out, becoming the channel’s fastest ever selling lip product with one ESHO product sold every 30 seconds. The brand went on to have a further sell out moment with beauty e-tailer feelunique, leading to a Year 1 valuation in excess of £3 million. In 2022, alongside the FLANNELS launch, two new products are in the works, due to launch in coming months.

ESHO’s team have created a waitlist for the clinic space, whilst patients wait for the launch – on which they can sign up and metaphorically move up to the top of the list if they share it with friends. The products will also be available for purchase on Flannels online. The launch of the space and products will also see a billboard in Liverpool showcasing Dr Esho as the city’s newest retail resident.

Dr Esho MD, founder of ESHO, says: “We launched ESHO in 2021 with minimal marketing spend and the success we’ve achieved to date is testament to the efficacy of the product range. In 2022, we’ve been so excited to see some incredibly exciting online launches and this bricks and mortar launch means a lot to me as a founder – to see the range in stores in person is a grounding moment and I’m extremely proud of the team who helped create these products. I am very much looking forward to spending time in Liverpool at the tweakments space in the store, and to seeing the products rolled out for the first time.”

Sophie Blackledge, Head of Beauty at FLANNELS says: “Named the ultimate lip expert, we are so ecstatic to be joining forces with Dr Tijion Esho for our most exciting beauty hall launch to date. Renowned for his non-surgical, injection-free treatment, he has truly become a house-hold name in his own right – the master of plumped lips. The pairing between FLANNELS Beauty and Dr Esho is only the beginning of us bringing an added dose of heat regionally – and a huge win for our Liverpool flagship.”

About ESHO.

ESHO. is the award winning clinically inspired and doctor led cosmeceutical brand brought to you by Dr Tijion Esho MD. The range launched in May 2021 on QVC with the world’s first targeted lip care line which has since seen 8 sellouts, becoming the channel’s fastest ever selling lip product with one ESHO product sold every 30 seconds. The brand went on to have a further sell out moment with beauty e-tailer FeelUnique, leading to a Year 1 valuation in excess of £3 million*. The range was formulated by Dr Esho with the ambition to deliver clinic-worthy results at home, and is now the fastest growing UK doctor-led brand, seeing double digit growth and with two new products on the way in 2022. The brand is also expanding to cover all aspects of the face and body too, with a face doctor range, body doctor range and home doctor device range in the works. The systems Dr Esho has created are one of a kind – formulated to target specific skin needs derived from solutions he offers in his prestigious clinics. Dr Esho is continuing to grow his brand with a TV show launching at the end of the year, and with leading e-commerce platforms including ASOS and LOOKFANTASTIC stocking ESHO. in coming months.

About FLANNELS

FLANNELS, one of the UK’s leading luxury retailers, first opened in the north of England
in 1976. Billed until recently as ‘the biggest luxury retailer you’ve never heard of’, carefully curated men’s and women’s luxury designer clothing and accessories can now be found
in 40 FLANNELS stores across the UK, including its much-lauded London flagship, which opened in September 2019. Launching in 2021, FLANNELS Beauty is disrupting beauty retail with its ‘consumer-first’ approach, taking its fresh brand of next-level beauty shopping to state-of-the-art FLANNELS flagships up and down the UK as well as digitally. Stocking the biggest names in luxury beauty, as well as an evolving roster of challenger and pharmacy brands, FLANNELS Beauty also houses world-first in-store destinations including the FLANNELS Beauty Bar and FLANNELS Beauty Changing Rooms. A super-inclusive, multi- category beauty store, FLANNELS Beauty is here for everyone – from the beauty-obsessed to the beauty-curious. 

About Dr Esho MD

Now 38 years old, Dr Esho MD was a self made millionaire by the age of 35. He is the CEO and founder of ESHO group – a collective of multi million companies including Esho medical (global medical aesthetics clinics each with a 7 figure turnover); Esho Pharma (a new medical cosmeceutical company behind the creation of ESHO) and Esho MEDSETS (a premium medical clothing brand for the new age medical professional). Dr Esho is a Resident Doctor on BBC Morning Live, a star of Netflix’ no. 1 show BodyFixers, and is about to start filming a new show in 2022 in which fans will get an insight into his life, as well as seeing scenes filmed in the Flannels clinic. He is passionate about diversity, and helped with the formation of the black aesthetics advisory board, as well as working with Allergan on improving diversity and understanding the black patient as an ongoing focus. He has worked within his community as a mentor for underprivileged black youths and worked with UCL on developing and improving access to the black doctors of tomorrow. With a 6 month waiting list to be seen by Dr Esho, he is one of the most sought after doctors in the U.K, with global clientele from over 50 countries worldwide, over 100k followers across his social media pages, and a celeb patient list which includes Michelle Keegan, Nicola Adams OBE and the Dubai royal family.